Coffee is one of the most beloved morning beverages for Americans - statistics show that on average, Americans drink about 400 million cups of coffee everyday. The container that holds the coffee has a lot of visibility in American culture, and this is why one of the most budget-friendly and powerful marketing tools for your business is a custom coffee cup.
Whether you pour your coffee into a paper cup, a mug, or an eco-friendly container, having your brand logo printed on a cup can be a powerful marketing channel for your business.
Starbucks was one of the first coffee shops to print their logo on their cup, making it easy to spread their messaging to anyone who came into contact with one of their customers. Eventually this created a deep connection between their product and their brand.
This is the power of a branded, printed coffee mug.
Many Americans walk around with their coffee cup in hand for large parts of the day. If they are holding a custom cup with your logo on it, they create new areas of visibility that you probably don’t have access to.
Beyond that, whoever is holding your branded cup is showing other people their brand loyalty and when it is in the hands of a loyal customer, it adds social value to your product. That is the promotional power of a printed cup.
Studies show that customers remember their product experiences. In fact, 66% of people are able to remember a business name from a promotional product they received within the year.
Even better, 79% of people agreed that they would be a repeat customer if they had a great experience. And if they love custom coffee drinks, they will come back for more. Each time a customer walks in a coffee shop and walks back out with a custom printed cup, they consistently attach your brand with your product.
Your printed cup reinforces your name and logo in an existing customer’s mind. The next time they want a hot coffee, they’re going to remember your brand first.
Product packaging impacts the way a customer views your product, especially if they are a new customer. A high quality, custom printed container for your product sends the message that you have a high quality product.
It creates a professional brand image for your business from the very first interaction. It especially shows new customers that your business gives attention to detail.
With a good first impression, you can have returning loyal customers and higher sales.
For any product, packaging has a definitive effect on a customer’s perception. In many ways, your packaging is just as important as the product itself.
Custom cups can make your business stand out and express your values. From printing out the story of your brand on your cups to a clean, memorable logo, there are many ways to use printed cups to catch your customers’ attention:
Compared to the cost of most advertising, branded cups have a very high return on investment. This is especially true when you work with a company like The Morrison Group.
They are able to do small runs at competitive prices, and they carry a wide variety of cups for hot and cold beverages, as well as accessories and packaging - all personalized for your brand.
Investing in printed cups is a great way to develop a memorable brand. When you put your logo or branding message and identity on your packaging, customers will more than likely remember your business and become a return customer. High-quality printed cups can even be your most cost-effective advertisers!
When you need to get custom printed cups, choose a company that has 4 generations of expertise at your service. The Morrison Group offers a complete range of cups, mugs, and lids in all types and sizes. We serve local coffee shops, convenience stores, restaurants, and suppliers. We want to help customize products to suit your needs.
Contact us today to learn more about our products and services.